5 Ways To Ensure You Are Buying Genuine Brembo
Unfortunately, Brembo Brakes are some of the most copied and counterfeited products in the market. In a recent survey, half of all cars in the leading car shows that have Brembo-branded products have fakes outfitted to them. In most cases, these car modifiers are victims, and are unaware that the product they purchased is not a true Brembo Gran Turismo big brake kit. There are two kinds of cases: (1) The brake kit purchased is a complete counterfeit, meaning nothing is made by Brembo, (2) the brake kit uses surplus Brembo calipers which have been repainted and matched with non-Brembo components (like discs, pads, mounting hardware, etc.). In either case, you cannot be assured that these components are safe to use, or have undergone any quality checks.
Thankfully, we have a number of ways that you can ensure you can protect your car and yourself from falling victim to counterfeit products. Just follow these steps below, and you can be assured that you are getting the quality, safety, and performance that only Brembo can provide.
( 1 ) Brembo Original Card
Since 2016, every single Brembo big brake kit has come with the Brembo Original Card. On each card is a unique card number and a PIN code, that when input in the Brembo website (original.brembo.com) will inform you of the authenticity and the details of the kit. The Brembo Original Card also acts as your warranty certificate. Make sure to ask to see the Brembo Original Card before you make your purchase!
( 2 ) Sale of Calipers Alone
Brembo never sells calipers by themselves! Brembo ensures the performance and effectiveness of its brake kits by specifying the exact combination of calipers, brake pads, brake discs, and other hardware to match your car exactly. In fact, some Brembo calipers might look identical from the outside, but have differing piston sizes or other specifications to fine tune the braking for the exact application that it was intended for.
( 3 ) The Price
Brembo uses a strict pricing plan, which is followed by all legitimate Brembo distributors and retailers around the world. If you find a set of Brembo brakes significantly cheaper than those offered by official Brembo distributors or dealers, it is best to walk away.
For 2 to 4 piston caliper kits with one-piece discs, prices range from P120,000 to P140,000. For 4 piston caliper kits with two-piece floating discs, prices range from P190,000 to P250,000. For 6 piston caliper kits with two-piece floating discs, prices range from P250,000 to P320,000.
( 4 ) The Distributor
Brembo has a network of Official Distributors round the world. Each distributor appoints Brembo Official Dealers, where you can purchase genuine Brembo products. Brembo never sells directly to market, but only through this network.
For the Philippines, AutoPerformance Motorsport - the racing and performance arm of AutoPerformance Ph - is the only OFFICIAL DISTRIBUTOR FOR BREMBO BRAKES.
CONTACT US for inquiries or to find a Brembo Official Dealer near you.
( 5 ) The Catalog
Brembo publishes a comprehensive application list, which shows very single brake kit they offer, along with detailed specifications of each kit.
Brembo manufactures GT big brake kits for most European and American cars, SUVs and pickup trucks. Brembo also manufactures GT big brake kits for most popular Japanese and Korean performance cars.
Sadly, there are very few GT Kit applications for Japanese and Korean SUVs and pickups, especially for Asian-market models. Brembo does not have big brake kit products for popular models like the Toyota Fortuner and Hi-Lux, Nissan Terra and Navara, and even Ford Everest and Ranger. If you find Brembo big brake kits in the market being sold for these vehicles, they are very likely to be counterfeit.
DOWNLOAD THE BREMBO GT KIT CATALOG
A Guide to Recognizing Fake Brembo
Because Brembo is one of the most desirable modifications for car enthusiasts, it is one of the most commonly counterfeited items. There are many sort of fakes, and this guide is here to give you a better idea of how to spot a product that may be a fake.
( 1 ) Completely Fake Kits
These counterfeit kits have zero components that are made by Brembo. In these cases, they attach a Brembo logo (often using a sticker, which should never be used) to fool unsuspecting buyers into buying these fakes. Sometimes they are crude copies and can easily be spotted by expert eye. Other times, though, they can be very deceiving, and replicate the external appearance of the components. But copying the appearance of a genuine Brembo product doesn’t mean replicating the technology on the inside or delivering the same performance standards.
Cheaply made products like these have no guarantee of compliance with manufacturing standards and no guarantee of performance. Most of these will have poor performance, or faded paint, or malfunctions in a short amount of time. Brembo has tested a number of fake products to the same tests that genuine Brembo originals undergo. None of these passed, with poor stopping power, vibrations, or mechanical failures.
( 2 ) "Mix-and-Match" or Surplus Kits
An original Brembo system is made up of the following components: caliper, disc, pad, brake lines, mounting hardware, the Brembo Original Card, and various documentation. But "mix-and-match" kits take what could be a genuine Brembo component - like the caliper - and match it with discs, pads, and other parts that have unknown origins.
Some versions of these fakes use calipers sourced from a car that has an OE Brembo system, like a Porsche, or Mitsubishi Evolution, or some other vehicle. They may or may not still have the logo or markings of the car they are from. Other versions use surplus calipers from genuine Brembo upgrade kits, but sourced from salvage yards and matched with poor quality discs, pads, and other components.
You also do not know if these calipers are new or not. Sometimes they’re not new, but sourced from stolen or wrecked vehicles, so you have no idea of their history. And in cases like these, they are likely not to have been properly rebuilt or refurbished, compromising the safety, performance, and longevity of the components.
Brembo strongly warns users against using these kits, because the performance of a braking system is determined not just by the quality of on part, but also by the perfect integration of each of its components. Also, each braking system must be properly engineered for specific applications. A brake system that works well for Vehicle A might be a really bad fit for Vehicle B. It could be a difference in weight, power, drivetrain layout, ABS system, hydraulics or any number of other variables. In all cases, you are left with a product that could be dangerous to use for your car.
( 3 ) All Caliper Covers are Fake
One of the most common counterfeit Brembo items in the market are cheap caliper covers. Let us make one thing clear:
Brembo does not, never has, and never will produce or sell caliper covers.
Brembo takes braking research and technology very seriously, and there is no safety or performance benefit in things like cheap plastic or metal covers. In fact, caliper covers actually make your brakes perform worse.
Caliper covers prevent cool air from passing over the caliper, which causes increased temperatures in the brake system. When the brakes run hotter, it means that your brake discs and brake pads wear out faster, which costs you money. It also means that the system can overheat faster, which leads to brake fade - when your brakes lose braking power, even if you step on the pedal harder.
In summary, you are paying for a product that wears out your brake discs and pads faster and makes them less effective. Which is a total lose-lose situation.